Multichannel
   Marketing
        and           
IT Solutions

Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet.

Pay Per Click or PPC is a form of paid marketing where one can display ads in the sponsored section of each search engine’s results page by paying a fee, while SEO is a free activity that helps to build traffic by achieving high rankings in the organic search results.

Here are the most important aspects that a brand strategy should avoid
1. Not researching competitors enough
2. No long-term brand vision
3. Not having a clear understanding of user persona

Branding is where a company creates a name, logo, or design that can be easily identifiable as a brand name.
Direct marketing is a digital marketing technique to reach out to potential customers through different mediums

Content marketing is a marketing technique for the creation and distribution of relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of driving them to be future customers.

Google Adwords or now known as Google Ads is Google’s advertising system, where the companies/advertisers bid on a set of keywords and get their ads to appear on search results. This is the most commonly used PPC advertising system.